ROCIO is a luxury eco-fashion label founded and based in Scotland, United Kingdom.
"Our mission is to combine artistry, craftmanship and nature to make our designs the definition of sustainable fashion to be enjoyed for the long term".
The brand's artistic direction is to challenge and design in a creative art style using only the finest craftsmanship & luxury materials. To innovate and create exceptional designs that display outstanding beauty.
We live in a world where there is fast, mass production and an over consumption of our precious raw materials. Products are sadly designed to fail over the short term.
At ROCIO, we are devoted to creating timeless pieces from the finest sustainable materials. Our design process includes designing waste out of all our bags so each of our designs can enjoy a full restoration. Our goal is to extend their longevity and ensure the designs can be recycled to enjoy a 2nd life.
Our clients can reuse, resell and even have their handbags serviced by our artisans. Each ROCIO design is work of art, a rare and gratifying investment that truly appreciates over time.
At ROCIO we are fully committed to be resource efficient and we employ responsible consumption and unique production techniques.
In 2019, ROCIO was proudly the first ever recipient of the Scottish Edge "Circular Economy" award for our business model & our zero waste initiatives, awarded by Zero Waste Scotland. We carry out the 3 "R's". Reduce, reuse and recycle. We recycle & reuse each of our season's samples and collections.
We only select the finest sustainable & rapidly renewable materials at our studios. Our handpicked Acacia wood is officially certified, and our suppliers are verified by the Environment of Natural Resources. When a mature tree is finally ready for harvest, it is witnessed by a forest ranger and depending upon it's age, up to fifty tree saplings are planted in its place. Its important to harvest wood before the tree dies as this managed harvesting prevents CO2 being released into the atmosphere. Nature grows and the environment's health improves with every ROCIO bag.
Our award winning wooden handbags are individually sculpted from fast growing sustainable acacia wood over a unique 19 stage process combining ateliers in Italy & Spain with individual creation times of four to six weeks. It is this extraordinary attention to detail that truly defines the ROCIO brand. A dedication which ensures our customers receive not only an exclusive handbag but a masterpiece of collectable art epitomising eco-luxury & glamour in its purest sense.
"We never aspired to be in a fast-fashion race and present multiple collections each fashion season.
We believe it's a designer's responsibility to produce work that retains it's beauty and value for the long term.We take our time in creation and make no apologies for our slow fashion approach and in selecting the finest long lasting materials. Each ROCIO design is a gift of time which can be lovingly passed down and cherished through the generations.
The creative journey is our just reward. It's a privilege and an honour to be able to work first hand with the raw beauty of nature. We hope that our designs bring our clients as much pride and pleasure as we have had in their creation”.
Hamish G Menzies Founder & Creative Director | ROCIO